“People don’t buy what you do, they buy why you do it.” -Simon Sinek

Simon Sinek has a great TED Talk where he discusses the importance of this idea. I highly recommend watching it and taking notes. He also has a great book called Start With Why, elaborating on this idea.

Write down three “I believe…” statements in the first person. This will form your philosophy as an artist, and is an easy point of reference for yourself moving forward. The more focused you are on your “why?” the easier it will be to focus yourself in a few key areas so you can find your points of focus.

Next time we will discuss points of focus in your career.

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